quinta-feira, 31 de maio de 2012

When advertisement turns art

Found here this 2002 ad which is an amazing piece of work done by the Maksimovic & Partners advertising agency for product Back To Nature Vacation to the brand Nabu Naturschutzbund which is one of the biggest environment organizations in Germany. It is aesthetically beautiful yet disturbing and it evoques what interests me when it comes to fashion and clothing, the dicothomies of hiding and revealing, of formal and informal, of beauty and decadence. We're always establishing opposites when it comes to fashion, right?

Photography: Andre Mailander
Art director: Patrick Bittner

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